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Symbol Customer Excellence Awards 2026

The Global Symbol of Customer Excellence

Recognizing exceptional achievements in sales, customer service, and customer experience (CX), the awards showcase the strategies, innovations, and people who deliver meaningful connections and lasting business growth. Part of Symbol Awards, celebrating success since 2009.

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100+ categories

Unlimited opportunities to shine

1.
Sales Excellence
Celebrating the art and science of selling — from visionary revenue strategies to the human connection that turns clients into long-term partners.
2.
Customer Service Excellence
Celebrating the people, teams, and strategies that turn reliability and care into remarkable experiences, and whose dedication sets new standards in customer service.
3.
Customer Experience Excellence
Celebrating the people and strategies that build genuine connection through every interaction, crafting customer journeys rooted in empathy, loyalty, and lasting relationships.
Grand Prix Sales Excellence
Honoring the ultimate achievement in sales — the vision, strategy, and human connection that drive exceptional growth and lasting client relationships.
Honoring the ultimate achievement in sales — the vision, strategy, and human connection that drive exceptional growth and lasting client relationships.
Grand Prix Sales Excellence
PREMIUM
Honoring the ultimate achievement in sales — the vision, strategy, and human connection that drive exceptional growth and lasting client relationships.
Grand Prix Sales Strategy
The highest recognition for sales strategy excellence — honoring a visionary commercial approach that redefines growth, market leadership, and revenue innovation.
The highest recognition for sales strategy excellence — honoring a visionary commercial approach that redefines growth, market leadership, and revenue innovation.
Grand Prix Sales Strategy
PREMIUM
The highest recognition for sales strategy excellence — honoring a visionary commercial approach that redefines growth, market leadership, and revenue innovation.
Grand Prix Sales Team Excellence
Awarded to the sales team that has demonstrated unmatched collaboration, execution, and results — redefining what collective sales success looks like.
Awarded to the sales team that has demonstrated unmatched collaboration, execution, and results — redefining what collective sales success looks like.
Grand Prix Sales Team Excellence
PREMIUM
Awarded to the sales team that has demonstrated unmatched collaboration, execution, and results — redefining what collective sales success looks like.
Grand Prix Individual Sales Excellence
Reserved for the most outstanding sales professional whose performance, influence, and strategic insight have set a new industry benchmark for excellence.
Reserved for the most outstanding sales professional whose performance, influence, and strategic insight have set a new industry benchmark for excellence.
Grand Prix Individual Sales Excellence
PREMIUM
Reserved for the most outstanding sales professional whose performance, influence, and strategic insight have set a new industry benchmark for excellence.
Sales Strategy Excellence
Celebrates innovative go-to-market, expansion, and revenue strategies shaping long-term success.
Celebrates innovative go-to-market, expansion, and revenue strategies shaping long-term success.
Sales Strategy Excellence
PREMIUM
Celebrates innovative go-to-market, expansion, and revenue strategies shaping long-term success.
AI-Enabled Sales Strategy
Leveraging AI as a strategic driver of commercial performance — such as prospect scoring, dynamic deal guidance, personalised selling, or intelligence-assisted decision making.
Leveraging AI as a strategic driver of commercial performance — such as prospect scoring, dynamic deal guidance, personalised selling, or intelligence-assisted decision making.
AI-Enabled Sales Strategy
PREMIUM
Leveraging AI as a strategic driver of commercial performance — such as prospect scoring, dynamic deal guidance, personalised selling, or intelligence-assisted decision making.
Channel & Partner Sales Strategy
Sales strategies built on indirect or partner-led revenue models — including distributors, resellers, alliances, system integrators, marketplaces, or co-selling ecosystems.
Sales strategies built on indirect or partner-led revenue models — including distributors, resellers, alliances, system integrators, marketplaces, or co-selling ecosystems.
Channel & Partner Sales Strategy
PREMIUM
Sales strategies built on indirect or partner-led revenue models — including distributors, resellers, alliances, system integrators, marketplaces, or co-selling ecosystems.
Commercial Pricing Strategy
The strategic design of pricing, packaging, monetization, or revenue architecture — including tiering, bundling, value-based pricing, and commercial policy models.
The strategic design of pricing, packaging, monetization, or revenue architecture — including tiering, bundling, value-based pricing, and commercial policy models.
Commercial Pricing Strategy
PREMIUM
The strategic design of pricing, packaging, monetization, or revenue architecture — including tiering, bundling, value-based pricing, and commercial policy models.
Conversational AI Sales Strategy
Leveraging AI assistants, chat interfaces, or digital advisors as part of the customer journey — not as a support function, but as a scalable sales touchpoint.
Leveraging AI assistants, chat interfaces, or digital advisors as part of the customer journey — not as a support function, but as a scalable sales touchpoint.
Conversational AI Sales Strategy
PREMIUM
Leveraging AI assistants, chat interfaces, or digital advisors as part of the customer journey — not as a support function, but as a scalable sales touchpoint.
Data & Analytics Sales Strategy
The strategic use of data, insights, and analytics to aid sales decisions, prioritization, forecasting, targeting, and commercial effectiveness.
The strategic use of data, insights, and analytics to aid sales decisions, prioritization, forecasting, targeting, and commercial effectiveness.
Data & Analytics Sales Strategy
PREMIUM
The strategic use of data, insights, and analytics to aid sales decisions, prioritization, forecasting, targeting, and commercial effectiveness.
Digital Sales Transformation Strategy
Transformation strategies where digitalisation reshapes the sales model, channels, workflows or talent mix — shifting from legacy or manual selling to a scalable digital-first commercial engine.
Transformation strategies where digitalisation reshapes the sales model, channels, workflows or talent mix — shifting from legacy or manual selling to a scalable digital-first commercial engine.
Digital Sales Transformation Strategy
PREMIUM
Transformation strategies where digitalisation reshapes the sales model, channels, workflows or talent mix — shifting from legacy or manual selling to a scalable digital-first commercial engine.
Enterprise Sales Strategy
Outstanding large-scale sales strategies that drive growth, strengthen partnerships, and deliver measurable business impact.
Outstanding large-scale sales strategies that drive growth, strengthen partnerships, and deliver measurable business impact.
Enterprise Sales Strategy
PREMIUM
Outstanding large-scale sales strategies that drive growth, strengthen partnerships, and deliver measurable business impact.
Expansion Strategy
Sustained and structured market expansion that goes beyond initial entry, scaling reach, presence, and footprint.
Sustained and structured market expansion that goes beyond initial entry, scaling reach, presence, and footprint.
Expansion Strategy
PREMIUM
Sustained and structured market expansion that goes beyond initial entry, scaling reach, presence, and footprint.
Go-to-Market Strategy
Strategies that define how an organization brings its offering to market — including channel selection, target customer segmentation, value proposition design, sales motion, and commercial positioning.
Strategies that define how an organization brings its offering to market — including channel selection, target customer segmentation, value proposition design, sales motion, and commercial positioning.
Go-to-Market Strategy
PREMIUM
Strategies that define how an organization brings its offering to market — including channel selection, target customer segmentation, value proposition design, sales motion, and commercial positioning.
Growth Strategy
Strategic frameworks designed to accelerate growth in volume, revenue, or market penetration through positioning, targeting, or scaling of sales engines.
Strategic frameworks designed to accelerate growth in volume, revenue, or market penetration through positioning, targeting, or scaling of sales engines.
Growth Strategy
PREMIUM
Strategic frameworks designed to accelerate growth in volume, revenue, or market penetration through positioning, targeting, or scaling of sales engines.
International Sales Strategy
Strategies applied across multiple international markets with tailored execution per region or country.
Strategies applied across multiple international markets with tailored execution per region or country.
International Sales Strategy
PREMIUM
Strategies applied across multiple international markets with tailored execution per region or country.
Local Sales Strategy
Recognizes a subnational sales strategy delivering strong performance within a city, district, corridor, or micro-market.
Recognizes a subnational sales strategy delivering strong performance within a city, district, corridor, or micro-market.
Local Sales Strategy
PREMIUM
Recognizes a subnational sales strategy delivering strong performance within a city, district, corridor, or micro-market.
National Sales Strategy
A country-level commercial approach tailored to a single national market or legislative environment.
A country-level commercial approach tailored to a single national market or legislative environment.
National Sales Strategy
PREMIUM
A country-level commercial approach tailored to a single national market or legislative environment.
New Market Strategy
The strategic approach used to successfully enter a new country, territory, customer group, or commercial segment for the first time.
The strategic approach used to successfully enter a new country, territory, customer group, or commercial segment for the first time.
New Market Strategy
PREMIUM
The strategic approach used to successfully enter a new country, territory, customer group, or commercial segment for the first time.
Performance & Revenue Strategy
Strategies focused on improving revenue quality, consistency, predictability, or pipeline health.
Strategies focused on improving revenue quality, consistency, predictability, or pipeline health.
Performance & Revenue Strategy
PREMIUM
Strategies focused on improving revenue quality, consistency, predictability, or pipeline health.
Predictive Sales Strategy
The use of predictive modelling to prioritize opportunities and allocate commercial effort.
The use of predictive modelling to prioritize opportunities and allocate commercial effort.
Predictive Sales Strategy
PREMIUM
The use of predictive modelling to prioritize opportunities and allocate commercial effort.
Regional Sales Strategy
Regional or multi-country commercial strategies built around economic clusters.
Regional or multi-country commercial strategies built around economic clusters.
Regional Sales Strategy
PREMIUM
Regional or multi-country commercial strategies built around economic clusters.
Sales Automation Strategy
The strategic use of automation to remove friction, standardize execution, and free seller capacity for higher-value customer engagement.
The strategic use of automation to remove friction, standardize execution, and free seller capacity for higher-value customer engagement.
Sales Automation Strategy
PREMIUM
The strategic use of automation to remove friction, standardize execution, and free seller capacity for higher-value customer engagement.
Sales Transformation Strategy
The strategic redesign of the sales function that overhauls commercial performance.
The strategic redesign of the sales function that overhauls commercial performance.
Sales Transformation Strategy
PREMIUM
The strategic redesign of the sales function that overhauls commercial performance.
SMB & Mid-Market Sales Strategy
Sales strategies specifically tailored for small and/or mid-sized business customers, where success depends on velocity, efficiency, repeatability, scale, and cost-effective coverage models.
Sales strategies specifically tailored for small and/or mid-sized business customers, where success depends on velocity, efficiency, repeatability, scale, and cost-effective coverage models.
SMB & Mid-Market Sales Strategy
PREMIUM
Sales strategies specifically tailored for small and/or mid-sized business customers, where success depends on velocity, efficiency, repeatability, scale, and cost-effective coverage models.
Territory Strategy
The structured design of territory coverage — including resource allocation, go-to-market mapping, and territory ownership logic.
The structured design of territory coverage — including resource allocation, go-to-market mapping, and territory ownership logic.
Territory Strategy
PREMIUM
The structured design of territory coverage — including resource allocation, go-to-market mapping, and territory ownership logic.
Individual Sales Excellence
Honors exceptional sales leaders, managers, and professionals who turn sales into a form of art to deliver measurable impact.
Honors exceptional sales leaders, managers, and professionals who turn sales into a form of art to deliver measurable impact.
Individual Sales Excellence
PREMIUM
Honors exceptional sales leaders, managers, and professionals who turn sales into a form of art to deliver measurable impact.
Account Growth Specialist
A professional demonstrating consistent excellence in growing existing customers and increasing account value.
A professional demonstrating consistent excellence in growing existing customers and increasing account value.
Account Growth Specialist
PREMIUM
A professional demonstrating consistent excellence in growing existing customers and increasing account value.
Commercial Strategy Leader
A professional shaping go-to-market strategy, revenue planning, positioning, or commercial transformation.
A professional shaping go-to-market strategy, revenue planning, positioning, or commercial transformation.
Commercial Strategy Leader
PREMIUM
A professional shaping go-to-market strategy, revenue planning, positioning, or commercial transformation.
Consultative Sales Advisor
Individuals excelling at advisory or solution-based selling.
Individuals excelling at advisory or solution-based selling.
Consultative Sales Advisor
PREMIUM
Individuals excelling at advisory or solution-based selling.
Emerging Sales Talent
High-performing early-career or fast-rising sales professionals showing exceptional growth potential.
High-performing early-career or fast-rising sales professionals showing exceptional growth potential.
Emerging Sales Talent
PREMIUM
High-performing early-career or fast-rising sales professionals showing exceptional growth potential.
Field Sales Specialist
Individuals responsible for on-site or in-person selling within a defined region, territory, or client base.
Individuals responsible for on-site or in-person selling within a defined region, territory, or client base.
Field Sales Specialist
PREMIUM
Individuals responsible for on-site or in-person selling within a defined region, territory, or client base.
Market Expansion Specialist
Professionals driving territorial, regional, or sector expansion.
Professionals driving territorial, regional, or sector expansion.
Market Expansion Specialist
PREMIUM
Professionals driving territorial, regional, or sector expansion.
New Business Acquisition Specialist
A specialist demonstrating consistent excellence in winning new clients, segments, or territories.
A specialist demonstrating consistent excellence in winning new clients, segments, or territories.
New Business Acquisition Specialist
PREMIUM
A specialist demonstrating consistent excellence in winning new clients, segments, or territories.
Partnership & Strategic Deals Specialist
Sales talent securing high-value partnerships or enterprise-level deals.
Sales talent securing high-value partnerships or enterprise-level deals.
Partnership & Strategic Deals Specialist
PREMIUM
Sales talent securing high-value partnerships or enterprise-level deals.
Regional Sales Manager
Professionals responsible for driving commercial growth and team performance within a specific geography, territory, or cluster of markets.
Professionals responsible for driving commercial growth and team performance within a specific geography, territory, or cluster of markets.
Regional Sales Manager
PREMIUM
Professionals responsible for driving commercial growth and team performance within a specific geography, territory, or cluster of markets.
Revenue Acceleration Specialist
An outstanding professional who has achieved rapid or exceptional revenue uplift over the eligibility period.
An outstanding professional who has achieved rapid or exceptional revenue uplift over the eligibility period.
Revenue Acceleration Specialist
PREMIUM
An outstanding professional who has achieved rapid or exceptional revenue uplift over the eligibility period.
Sales Leader
A senior commercial leader responsible for strategic direction, sales culture, and growth vision, such as Chief Sales Officer, Head of Sales, and Director of Sales.
A senior commercial leader responsible for strategic direction, sales culture, and growth vision, such as Chief Sales Officer, Head of Sales, and Director of Sales.
Sales Leader
PREMIUM
A senior commercial leader responsible for strategic direction, sales culture, and growth vision, such as Chief Sales Officer, Head of Sales, and Director of Sales.
Sales Manager
A professional managing a sales team to deliver sustainable results and outstanding performance.
A professional managing a sales team to deliver sustainable results and outstanding performance.
Sales Manager
PREMIUM
A professional managing a sales team to deliver sustainable results and outstanding performance.
Sales Professional
High-performing individual contributors responsible for winning and closing deals.
High-performing individual contributors responsible for winning and closing deals.
Sales Professional
PREMIUM
High-performing individual contributors responsible for winning and closing deals.
Sales Transformation Leader
A professional driving modernization or transformation of the sales function, approach, and processes.
A professional driving modernization or transformation of the sales function, approach, and processes.
Sales Transformation Leader
PREMIUM
A professional driving modernization or transformation of the sales function, approach, and processes.
Sales Team Excellence
Recognizes collaborative teams achieving growth, retention, and market expansion.
Recognizes collaborative teams achieving growth, retention, and market expansion.
Sales Team Excellence
PREMIUM
Recognizes collaborative teams achieving growth, retention, and market expansion.
Account Growth Team
Teams growing revenue within existing accounts or portfolios.
Teams growing revenue within existing accounts or portfolios.
Account Growth Team
PREMIUM
Teams growing revenue within existing accounts or portfolios.
Consultative Sales Team
Teams demonstrating advisory or solution-based selling.
Teams demonstrating advisory or solution-based selling.
Consultative Sales Team
PREMIUM
Teams demonstrating advisory or solution-based selling.
Customer Success Commercial Team
Customer success teams with a revenue responsibility.
Customer success teams with a revenue responsibility.
Customer Success Commercial Team
PREMIUM
Customer success teams with a revenue responsibility.
Enterprise Sales Team
Teams managing complex, long-cycle, high-value B2B, or enterprise deals.
Teams managing complex, long-cycle, high-value B2B, or enterprise deals.
Enterprise Sales Team
PREMIUM
Teams managing complex, long-cycle, high-value B2B, or enterprise deals.
Field Sales Team
Teams excelling in on-site or in-person selling within a defined region, territory, or client base.
Teams excelling in on-site or in-person selling within a defined region, territory, or client base.
Field Sales Team
PREMIUM
Teams excelling in on-site or in-person selling within a defined region, territory, or client base.
Lead Conversion Team
Teams excelling at converting qualified leads into paying customers.
Teams excelling at converting qualified leads into paying customers.
Lead Conversion Team
PREMIUM
Teams excelling at converting qualified leads into paying customers.
New Business Acquisition Team
Teams focused on winning new customers, markets, or segments.
Teams focused on winning new customers, markets, or segments.
New Business Acquisition Team
PREMIUM
Teams focused on winning new customers, markets, or segments.
Outbound Sales Team
Teams driving proactive outreach, prospecting, and pipeline generation.
Teams driving proactive outreach, prospecting, and pipeline generation.
Outbound Sales Team
PREMIUM
Teams driving proactive outreach, prospecting, and pipeline generation.
Partnership Sales Team
Teams growing revenue through partners, distributors, or indirect channels.
Teams growing revenue through partners, distributors, or indirect channels.
Partnership Sales Team
PREMIUM
Teams growing revenue through partners, distributors, or indirect channels.
Regional Expansion Team
Teams responsible for geographic expansion or regional growth.
Teams responsible for geographic expansion or regional growth.
Regional Expansion Team
PREMIUM
Teams responsible for geographic expansion or regional growth.
Strategic Account Management Team
Enterprise or multi-market account teams managing high-value clients.
Enterprise or multi-market account teams managing high-value clients.
Strategic Account Management Team
PREMIUM
Enterprise or multi-market account teams managing high-value clients.
Strategic Deals Team
Teams responsible for high-stakes or cross-functional deals with strategic importance.
Teams responsible for high-stakes or cross-functional deals with strategic importance.
Strategic Deals Team
PREMIUM
Teams responsible for high-stakes or cross-functional deals with strategic importance.
Virtual Sales Team
Global or remote-first revenue teams operating without physical presence.
Global or remote-first revenue teams operating without physical presence.
Virtual Sales Team
PREMIUM
Global or remote-first revenue teams operating without physical presence.
People's Choice Sales Excellence
Celebrating the sales professionals, teams, and strategies that have won the hearts of the public.
Celebrating the sales professionals, teams, and strategies that have won the hearts of the public.
People's Choice Sales Excellence
PREMIUM
Celebrating the sales professionals, teams, and strategies that have won the hearts of the public.
People's Choice Sales Strategy
The most outstanding strategy chosen by the public for its vision, impact, and ability to drive growth and success.
The most outstanding strategy chosen by the public for its vision, impact, and ability to drive growth and success.
People's Choice Sales Strategy
PREMIUM
The most outstanding strategy chosen by the public for its vision, impact, and ability to drive growth and success.
People's Choice Sales Team Excellence
The most outstanding sales team, as voted by the public — celebrated for collaboration, innovation, and measurable success.
The most outstanding sales team, as voted by the public — celebrated for collaboration, innovation, and measurable success.
People's Choice Sales Team Excellence
PREMIUM
The most outstanding sales team, as voted by the public — celebrated for collaboration, innovation, and measurable success.
People's Choice Individual Sales Excellence
The most inspiring sales professional, recognized by the public for outstanding achievement, influence, and dedication to excellence.
The most inspiring sales professional, recognized by the public for outstanding achievement, influence, and dedication to excellence.
People's Choice Individual Sales Excellence
PREMIUM
The most inspiring sales professional, recognized by the public for outstanding achievement, influence, and dedication to excellence.
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Grand Prix Customer Service Excellence
Honoring the highest standard of service — where reliability, empathy, and innovation come together to create unforgettable customer experiences and lasting loyalty.
Honoring the highest standard of service — where reliability, empathy, and innovation come together to create unforgettable customer experiences and lasting loyalty.
Grand Prix Customer Service Excellence
PREMIUM
Honoring the highest standard of service — where reliability, empathy, and innovation come together to create unforgettable customer experiences and lasting loyalty.
Grand Prix Customer Service Strategy
The most impactful and forward-thinking service strategy that transforms customer relationships, elevates satisfaction, and reshapes the meaning of exceptional care.
The most impactful and forward-thinking service strategy that transforms customer relationships, elevates satisfaction, and reshapes the meaning of exceptional care.
Grand Prix Customer Service Strategy
PREMIUM
The most impactful and forward-thinking service strategy that transforms customer relationships, elevates satisfaction, and reshapes the meaning of exceptional care.
Grand Prix Customer Service Team Excellence
Honoring outstanding customer service teams that deliver extraordinary results through unity, dedication, and consistent excellence in every interaction.
Honoring outstanding customer service teams that deliver extraordinary results through unity, dedication, and consistent excellence in every interaction.
Grand Prix Customer Service Team Excellence
PREMIUM
Honoring outstanding customer service teams that deliver extraordinary results through unity, dedication, and consistent excellence in every interaction.
Grand Prix Individual Customer Service Excellence
Celebrating a customer service professional whose leadership, empathy, and performance have gone beyond expectations — redefining the meaning of customer care.
Celebrating a customer service professional whose leadership, empathy, and performance have gone beyond expectations — redefining the meaning of customer care.
Grand Prix Individual Customer Service Excellence
PREMIUM
Celebrating a customer service professional whose leadership, empathy, and performance have gone beyond expectations — redefining the meaning of customer care.
Customer Service Strategy Excellence
Honoring the customer satisfaction strategies and frameworks that drive consistency, satisfaction, and trust.
Honoring the customer satisfaction strategies and frameworks that drive consistency, satisfaction, and trust.
Customer Service Strategy Excellence
PREMIUM
Honoring the customer satisfaction strategies and frameworks that drive consistency, satisfaction, and trust.
AI-Enabled Service Strategy
The strategic use of AI to augment or streamline service delivery — through guided assistance, intelligent routing, knowledge surfacing, or personalized support journeys.
The strategic use of AI to augment or streamline service delivery — through guided assistance, intelligent routing, knowledge surfacing, or personalized support journeys.
AI-Enabled Service Strategy
PREMIUM
The strategic use of AI to augment or streamline service delivery — through guided assistance, intelligent routing, knowledge surfacing, or personalized support journeys.
Customer Engagement Strategy
Strategies that deepen the relationship between brand and customer through active engagement, not just transactional support — building emotional connection and trust.
Strategies that deepen the relationship between brand and customer through active engagement, not just transactional support — building emotional connection and trust.
Customer Engagement Strategy
PREMIUM
Strategies that deepen the relationship between brand and customer through active engagement, not just transactional support — building emotional connection and trust.
Customer Feedback Strategy
Strategic systems that capture, interpret, and act on customer insights to drive improvement.
Strategic systems that capture, interpret, and act on customer insights to drive improvement.
Customer Feedback Strategy
PREMIUM
Strategic systems that capture, interpret, and act on customer insights to drive improvement.
Customer Satisfaction Strategy
Data-driven initiatives that raise satisfaction, loyalty, and long-term trust.
Data-driven initiatives that raise satisfaction, loyalty, and long-term trust.
Customer Satisfaction Strategy
PREMIUM
Data-driven initiatives that raise satisfaction, loyalty, and long-term trust.
Customer Support Model Strategy
Strategic approaches that optimize support operations and strengthen customer relationships, including self-service, assisted, premium support, concierge-style care, etc.
Strategic approaches that optimize support operations and strengthen customer relationships, including self-service, assisted, premium support, concierge-style care, etc.
Customer Support Model Strategy
PREMIUM
Strategic approaches that optimize support operations and strengthen customer relationships, including self-service, assisted, premium support, concierge-style care, etc.
Insight-Driven Service Strategy
The strategic use of data, behavioral patterns, and service analytics to enhance decision-making and customer outcomes.
The strategic use of data, behavioral patterns, and service analytics to enhance decision-making and customer outcomes.
Insight-Driven Service Strategy
PREMIUM
The strategic use of data, behavioral patterns, and service analytics to enhance decision-making and customer outcomes.
Omnichannel Service Strategy
A unified service model across multiple channels (voice, chat, mobile, social, in-person) with a seamless experience across all touchpoints.
A unified service model across multiple channels (voice, chat, mobile, social, in-person) with a seamless experience across all touchpoints.
Omnichannel Service Strategy
PREMIUM
A unified service model across multiple channels (voice, chat, mobile, social, in-person) with a seamless experience across all touchpoints.
Proactive & Early Resolution Strategy
Initiatives that anticipate customer needs and resolve challenges before they escalate — shifting from reactive to a preventative approach.
Initiatives that anticipate customer needs and resolve challenges before they escalate — shifting from reactive to a preventative approach.
Proactive & Early Resolution Strategy
PREMIUM
Initiatives that anticipate customer needs and resolve challenges before they escalate — shifting from reactive to a preventative approach.
Service Delivery Design Strategy
How a company intentionally designs the way service is delivered across channels, touchpoints, and teams to create consistent and efficient customer experiences.
How a company intentionally designs the way service is delivered across channels, touchpoints, and teams to create consistent and efficient customer experiences.
Service Delivery Design Strategy
PREMIUM
How a company intentionally designs the way service is delivered across channels, touchpoints, and teams to create consistent and efficient customer experiences.
Service Operating Model Strategy
Recognizing excellence in building scalable, effective frameworks that elevate customer service delivery, including team architecture, tiering, service scope, and ownership of customer outcomes.
Recognizing excellence in building scalable, effective frameworks that elevate customer service delivery, including team architecture, tiering, service scope, and ownership of customer outcomes.
Service Operating Model Strategy
PREMIUM
Recognizing excellence in building scalable, effective frameworks that elevate customer service delivery, including team architecture, tiering, service scope, and ownership of customer outcomes.
Service Quality Strategy
Strategies that focus on commitment to continuous improvement and measurable service excellence.
Strategies that focus on commitment to continuous improvement and measurable service excellence.
Service Quality Strategy
PREMIUM
Strategies that focus on commitment to continuous improvement and measurable service excellence.
Service Transformation Strategy
Forward-thinking initiatives that redefine service excellence through innovation and change, including modernizing legacy approaches, digitizing workflows, or restructuring operations.
Forward-thinking initiatives that redefine service excellence through innovation and change, including modernizing legacy approaches, digitizing workflows, or restructuring operations.
Service Transformation Strategy
PREMIUM
Forward-thinking initiatives that redefine service excellence through innovation and change, including modernizing legacy approaches, digitizing workflows, or restructuring operations.
Individual Customer Service Excellence
Recognizing the professionals on the front lines of every customer experience — the ones whose empathy and dedication turn service into something truly memorable.
Recognizing the professionals on the front lines of every customer experience — the ones whose empathy and dedication turn service into something truly memorable.
Individual Customer Service Excellence
PREMIUM
Recognizing the professionals on the front lines of every customer experience — the ones whose empathy and dedication turn service into something truly memorable.
Back-Office Service Professional
The service professionals who support resolution or case handling behind the scenes (e.g., documentation, account corrections, claims).
The service professionals who support resolution or case handling behind the scenes (e.g., documentation, account corrections, claims).
Back-Office Service Professional
PREMIUM
The service professionals who support resolution or case handling behind the scenes (e.g., documentation, account corrections, claims).
Contact Center Leader
The executives responsible for large-scale or multi-site contact center operations, performance, workforce strategy, and service delivery outcomes.
The executives responsible for large-scale or multi-site contact center operations, performance, workforce strategy, and service delivery outcomes.
Contact Center Leader
PREMIUM
The executives responsible for large-scale or multi-site contact center operations, performance, workforce strategy, and service delivery outcomes.
Contact Center Manager
The managers operating contact center teams or functions, responsible for performance, scheduling, coaching, and channel operations.
The managers operating contact center teams or functions, responsible for performance, scheduling, coaching, and channel operations.
Contact Center Manager
PREMIUM
The managers operating contact center teams or functions, responsible for performance, scheduling, coaching, and channel operations.
Contact Center Professional
The professionals working in structured call or contact center environments with measurable service KPIs.
The professionals working in structured call or contact center environments with measurable service KPIs.
Contact Center Professional
PREMIUM
The professionals working in structured call or contact center environments with measurable service KPIs.
Customer Advocacy Specialist
Individuals acting on behalf of the customer — ensuring their voice is represented, needs prioritized, and experience protected.
Individuals acting on behalf of the customer — ensuring their voice is represented, needs prioritized, and experience protected.
Customer Advocacy Specialist
PREMIUM
Individuals acting on behalf of the customer — ensuring their voice is represented, needs prioritized, and experience protected.
Customer Empathy Specialist
The service professionals who excel in emotional intelligence, compassion, and human connection as part of their service approach.
The service professionals who excel in emotional intelligence, compassion, and human connection as part of their service approach.
Customer Empathy Specialist
PREMIUM
The service professionals who excel in emotional intelligence, compassion, and human connection as part of their service approach.
Customer Resolution Specialist
The individuals who handle escalations, complex inquiries, or multi-step case resolutions, and consistently deliver excellent outcomes.
The individuals who handle escalations, complex inquiries, or multi-step case resolutions, and consistently deliver excellent outcomes.
Customer Resolution Specialist
PREMIUM
The individuals who handle escalations, complex inquiries, or multi-step case resolutions, and consistently deliver excellent outcomes.
Customer Service Leader
Senior leaders in charge of defining the organization’s customer service vision, model, and cultural direction.
Senior leaders in charge of defining the organization’s customer service vision, model, and cultural direction.
Customer Service Leader
PREMIUM
Senior leaders in charge of defining the organization’s customer service vision, model, and cultural direction.
Customer Service Manager
The individuals managing service teams or service delivery functions to ensure consistent performance, coaching, and frontline support.
The individuals managing service teams or service delivery functions to ensure consistent performance, coaching, and frontline support.
Customer Service Manager
PREMIUM
The individuals managing service teams or service delivery functions to ensure consistent performance, coaching, and frontline support.
Customer Service Training Professional
The individuals who design or deliver training, onboarding, or capability development programs that consistenly elevate service standards.
The individuals who design or deliver training, onboarding, or capability development programs that consistenly elevate service standards.
Customer Service Training Professional
PREMIUM
The individuals who design or deliver training, onboarding, or capability development programs that consistenly elevate service standards.
Emerging Service Talent
Early-career or rising service professionals demonstrating strong capability, commitment, and potential for future leadership.
Early-career or rising service professionals demonstrating strong capability, commitment, and potential for future leadership.
Emerging Service Talent
PREMIUM
Early-career or rising service professionals demonstrating strong capability, commitment, and potential for future leadership.
Frontline Service Professional
The professionals in charge of directly assisting customers through live interaction — phone, chat, email, or face-to-face resolution.
The professionals in charge of directly assisting customers through live interaction — phone, chat, email, or face-to-face resolution.
Frontline Service Professional
PREMIUM
The professionals in charge of directly assisting customers through live interaction — phone, chat, email, or face-to-face resolution.
Service Recovery Specialist
The professionals responsible for turning negative or failed service experiences into positive outcomes and retention success.
The professionals responsible for turning negative or failed service experiences into positive outcomes and retention success.
Service Recovery Specialist
PREMIUM
The professionals responsible for turning negative or failed service experiences into positive outcomes and retention success.
Service Transformation Leader
The leaders driving transformation — redesigning processes, rethinking customer support models, or shifting to digital-first service delivery.
The leaders driving transformation — redesigning processes, rethinking customer support models, or shifting to digital-first service delivery.
Service Transformation Leader
PREMIUM
The leaders driving transformation — redesigning processes, rethinking customer support models, or shifting to digital-first service delivery.
Customer Service Team Excellence
Celebrating teams whose collaboration and commitment make every customer feel heard and valued — from seamless support to thoughtful problem-solving and lasting improvement.
Celebrating teams whose collaboration and commitment make every customer feel heard and valued — from seamless support to thoughtful problem-solving and lasting improvement.
Customer Service Team Excellence
PREMIUM
Celebrating teams whose collaboration and commitment make every customer feel heard and valued — from seamless support to thoughtful problem-solving and lasting improvement.
Contact Center Escalation / Recovery Team
Specialized contact center teams handling critical escalations, at-risk customers, or complex interaction cases requiring advanced handling.
Specialized contact center teams handling critical escalations, at-risk customers, or complex interaction cases requiring advanced handling.
Contact Center Escalation / Recovery Team
PREMIUM
Specialized contact center teams handling critical escalations, at-risk customers, or complex interaction cases requiring advanced handling.
Contact Center Team
Contact center units delivering structured support via channels such as phone, chat, and email under volume and KPI-driven environments.
Contact center units delivering structured support via channels such as phone, chat, and email under volume and KPI-driven environments.
Contact Center Team
PREMIUM
Contact center units delivering structured support via channels such as phone, chat, and email under volume and KPI-driven environments.
Customer Advocacy Team
Teams that represent the voice of the customer, bring about improvements, and protect customer interests.
Teams that represent the voice of the customer, bring about improvements, and protect customer interests.
Customer Advocacy Team
PREMIUM
Teams that represent the voice of the customer, bring about improvements, and protect customer interests.
Customer Resolution Team
Teams working on complex or multi-step issue resolution — often requiring coordination across departments, systems, or technical processes.
Teams working on complex or multi-step issue resolution — often requiring coordination across departments, systems, or technical processes.
Customer Resolution Team
PREMIUM
Teams working on complex or multi-step issue resolution — often requiring coordination across departments, systems, or technical processes.
Omnichannel Contact Center Team
Contact center teams operating across multiple digital channels (chat, app, social, messaging, web).
Contact center teams operating across multiple digital channels (chat, app, social, messaging, web).
Omnichannel Contact Center Team
PREMIUM
Contact center teams operating across multiple digital channels (chat, app, social, messaging, web).
Service Quality Team
Teams responsible for quality assurance, call evaluation, service monitoring, or consistency of service execution across the function.
Teams responsible for quality assurance, call evaluation, service monitoring, or consistency of service execution across the function.
Service Quality Team
PREMIUM
Teams responsible for quality assurance, call evaluation, service monitoring, or consistency of service execution across the function.
Service Training Team
Teams responsible for onboarding, upskilling, or certifying service talent and raising capability standards over time.
Teams responsible for onboarding, upskilling, or certifying service talent and raising capability standards over time.
Service Training Team
PREMIUM
Teams responsible for onboarding, upskilling, or certifying service talent and raising capability standards over time.
People's Choice Customer Service Excellence
Celebrating the customer service professionals and the strategies whose impact has won the hearts and votes of the public.
Celebrating the customer service professionals and the strategies whose impact has won the hearts and votes of the public.
People's Choice Customer Service Excellence
PREMIUM
Celebrating the customer service professionals and the strategies whose impact has won the hearts and votes of the public.
People's Choice Customer Service Strategy
The most impactful customer service strategy, as determined by public vote.
The most impactful customer service strategy, as determined by public vote.
People's Choice Customer Service Strategy
PREMIUM
The most impactful customer service strategy, as determined by public vote.
People's Choice Customer Service Team Excellence
The most trusted service team, chosen by the public for delivering extraordinary support and meaningful customer connections.
The most trusted service team, chosen by the public for delivering extraordinary support and meaningful customer connections.
People's Choice Customer Service Team Excellence
PREMIUM
The most trusted service team, chosen by the public for delivering extraordinary support and meaningful customer connections.
People's Choice Individual Customer Service Excellence
The most exceptional service professional, recognized by the public for their empathy, dedication, and remarkable performance.
The most exceptional service professional, recognized by the public for their empathy, dedication, and remarkable performance.
People's Choice Individual Customer Service Excellence
PREMIUM
The most exceptional service professional, recognized by the public for their empathy, dedication, and remarkable performance.
No items found.
Grand Prix Customer Experience Excellence
Recognizing the people and strategies that enable customer journeys defined by empathy, connection, and lasting emotional impact.
Recognizing the people and strategies that enable customer journeys defined by empathy, connection, and lasting emotional impact.
Grand Prix Customer Experience Excellence
PREMIUM
Recognizing the people and strategies that enable customer journeys defined by empathy, connection, and lasting emotional impact.
Grand Prix Customer Journey Strategy
Awarded to the most innovative and effective customer journey design — one that creates seamless, emotional, and measurable impact across the entire customer lifecycle.
Awarded to the most innovative and effective customer journey design — one that creates seamless, emotional, and measurable impact across the entire customer lifecycle.
Grand Prix Customer Journey Strategy
PREMIUM
Awarded to the most innovative and effective customer journey design — one that creates seamless, emotional, and measurable impact across the entire customer lifecycle.
Grand Prix CX Strategy Excellence
Recognizing the most strategic and comprehensive CX framework that connects vision with action — transforming data, culture, and design into true experience excellence.
Recognizing the most strategic and comprehensive CX framework that connects vision with action — transforming data, culture, and design into true experience excellence.
Grand Prix CX Strategy Excellence
PREMIUM
Recognizing the most strategic and comprehensive CX framework that connects vision with action — transforming data, culture, and design into true experience excellence.
Grand Prix CX Team Excellence
The most exceptional CX team — merging human empathy, data intelligence, and flawless execution to set a new global benchmark in customer experience excellence.
The most exceptional CX team — merging human empathy, data intelligence, and flawless execution to set a new global benchmark in customer experience excellence.
Grand Prix CX Team Excellence
PREMIUM
The most exceptional CX team — merging human empathy, data intelligence, and flawless execution to set a new global benchmark in customer experience excellence.
Grand Prix Individual CX Excellence
Celebrating the most visionary CX leader who reimagines how customers experience brands — blending insight, design, and empathy into measurable transformation.
Celebrating the most visionary CX leader who reimagines how customers experience brands — blending insight, design, and empathy into measurable transformation.
Grand Prix Individual CX Excellence
PREMIUM
Celebrating the most visionary CX leader who reimagines how customers experience brands — blending insight, design, and empathy into measurable transformation.
Customer Journey Strategy
Celebrating the creative and structural design of end-to-end customer journeys — from acquisition to loyalty.
Celebrating the creative and structural design of end-to-end customer journeys — from acquisition to loyalty.
Customer Journey Strategy
PREMIUM
Celebrating the creative and structural design of end-to-end customer journeys — from acquisition to loyalty.
Customer Journey – Acquisition & Retention
Customer journey solutions that specifically target acquiring new and retaining existing customers.
Customer journey solutions that specifically target acquiring new and retaining existing customers.
Customer Journey – Acquisition & Retention
PREMIUM
Customer journey solutions that specifically target acquiring new and retaining existing customers.
Customer Journey – Brand Collaboration
Brand partnerships that enhance customer journeys, offering special, unique, or exclusive products, prices, and purchasing experiences.
Brand partnerships that enhance customer journeys, offering special, unique, or exclusive products, prices, and purchasing experiences.
Customer Journey – Brand Collaboration
PREMIUM
Brand partnerships that enhance customer journeys, offering special, unique, or exclusive products, prices, and purchasing experiences.
Customer Journey – Culture
Customer journey solutions or experiences centered around a specific or unique culture, trend, tradition, etc.
Customer journey solutions or experiences centered around a specific or unique culture, trend, tradition, etc.
Customer Journey – Culture
PREMIUM
Customer journey solutions or experiences centered around a specific or unique culture, trend, tradition, etc.
Customer Journey – E-Commerce
The use of an e-commerce platform to create and enhance the customer journey.
The use of an e-commerce platform to create and enhance the customer journey.
Customer Journey – E-Commerce
PREMIUM
The use of an e-commerce platform to create and enhance the customer journey.
Customer Journey – End-to-End
Overall solutions that offer a comprehensive customer journey, from brand awareness through to delivery and aftercare.
Overall solutions that offer a comprehensive customer journey, from brand awareness through to delivery and aftercare.
Customer Journey – End-to-End
PREMIUM
Overall solutions that offer a comprehensive customer journey, from brand awareness through to delivery and aftercare.
Customer Journey – Entertainment
Customer journeys that feature entertainment elements, activations, product demonstrations, gamification, etc.
Customer journeys that feature entertainment elements, activations, product demonstrations, gamification, etc.
Customer Journey – Entertainment
PREMIUM
Customer journeys that feature entertainment elements, activations, product demonstrations, gamification, etc.
Customer Journey – Inclusivity
Customer journeys that drive diversity, equity, equality, and inclusion.
Customer journeys that drive diversity, equity, equality, and inclusion.
Customer Journey – Inclusivity
PREMIUM
Customer journeys that drive diversity, equity, equality, and inclusion.
Customer Journey – Live
Customer journeys that feature elements such as live stream, influencers demonstrating products, and real-time customer interactions.
Customer journeys that feature elements such as live stream, influencers demonstrating products, and real-time customer interactions.
Customer Journey – Live
PREMIUM
Customer journeys that feature elements such as live stream, influencers demonstrating products, and real-time customer interactions.
Customer Journey – Mobile-First
Customer journeys that rely on mobile solutions, including apps, wearables, e-wallets, etc.
Customer journeys that rely on mobile solutions, including apps, wearables, e-wallets, etc.
Customer Journey – Mobile-First
PREMIUM
Customer journeys that rely on mobile solutions, including apps, wearables, e-wallets, etc.
Customer Journey – Omnichannel
Customer journeys that involve multiple channels to boost conversions and enhance the overall customer experience.
Customer journeys that involve multiple channels to boost conversions and enhance the overall customer experience.
Customer Journey – Omnichannel
PREMIUM
Customer journeys that involve multiple channels to boost conversions and enhance the overall customer experience.
Customer Journey – Promotion
The creative use of promotional elements in the customer journey, be it sales, promotional items, etc.
The creative use of promotional elements in the customer journey, be it sales, promotional items, etc.
Customer Journey – Promotion
PREMIUM
The creative use of promotional elements in the customer journey, be it sales, promotional items, etc.
Customer Journey – Purchasing Experience
The purchasing element of the customer journey, including real-world, online, and/or virtual.
The purchasing element of the customer journey, including real-world, online, and/or virtual.
Customer Journey – Purchasing Experience
PREMIUM
The purchasing element of the customer journey, including real-world, online, and/or virtual.
Customer Journey – Social Media
Leveraging the power of social networks to enhance customer journeys.
Leveraging the power of social networks to enhance customer journeys.
Customer Journey – Social Media
PREMIUM
Leveraging the power of social networks to enhance customer journeys.
Customer Journey – Sustainability
Customer journeys that incorporate eco-friendly and sustainability practices.
Customer journeys that incorporate eco-friendly and sustainability practices.
Customer Journey – Sustainability
PREMIUM
Customer journeys that incorporate eco-friendly and sustainability practices.
CX Strategy Excellence
Recognizing overarching CX frameworks, data, personalization, inclusivity, and AI-driven design.
Recognizing overarching CX frameworks, data, personalization, inclusivity, and AI-driven design.
CX Strategy Excellence
PREMIUM
Recognizing overarching CX frameworks, data, personalization, inclusivity, and AI-driven design.
Advocacy Experience Strategy
Strategies that level up loyalty and turn customers into ambassadors by designing experiences worth recommending.
Strategies that level up loyalty and turn customers into ambassadors by designing experiences worth recommending.
Advocacy Experience Strategy
PREMIUM
Strategies that level up loyalty and turn customers into ambassadors by designing experiences worth recommending.
AI-Augmented Experience Strategy
The strategic use of AI to create more personal, intuitive, or emotionally intelligent experiences.
The strategic use of AI to create more personal, intuitive, or emotionally intelligent experiences.
AI-Augmented Experience Strategy
PREMIUM
The strategic use of AI to create more personal, intuitive, or emotionally intelligent experiences.
Digital Experience Strategy
Strategies that elevate experience across digital touchpoints with a focus on ease and quality in online journeys.
Strategies that elevate experience across digital touchpoints with a focus on ease and quality in online journeys.
Digital Experience Strategy
PREMIUM
Strategies that elevate experience across digital touchpoints with a focus on ease and quality in online journeys.
Emotion-Centered Experience Strategy
Strategies that prioritize emotional connection, empathy, and human meaning in the experience, focusing on how customers feel.
Strategies that prioritize emotional connection, empathy, and human meaning in the experience, focusing on how customers feel.
Emotion-Centered Experience Strategy
PREMIUM
Strategies that prioritize emotional connection, empathy, and human meaning in the experience, focusing on how customers feel.
Experience Analytics & Measurement Strategy
A strategic framework for measuring experience health, applying CX metrics to drive improvement.
A strategic framework for measuring experience health, applying CX metrics to drive improvement.
Experience Analytics & Measurement Strategy
PREMIUM
A strategic framework for measuring experience health, applying CX metrics to drive improvement.
Inclusive Experience Strategy
Strategies ensuring fair, accessible, and inclusive experiences for all customers — regardless of ability, background, culture, language, or circumstance.
Strategies ensuring fair, accessible, and inclusive experiences for all customers — regardless of ability, background, culture, language, or circumstance.
Inclusive Experience Strategy
PREMIUM
Strategies ensuring fair, accessible, and inclusive experiences for all customers — regardless of ability, background, culture, language, or circumstance.
Omnichannel Experience Strategy
A unified experience across online, offline, human-assisted, and self-service channels that underscores brand consistency.
A unified experience across online, offline, human-assisted, and self-service channels that underscores brand consistency.
Omnichannel Experience Strategy
PREMIUM
A unified experience across online, offline, human-assisted, and self-service channels that underscores brand consistency.
Personalization & Relevance Strategy
Strategies that go beyond marketing segmentation to tailor experiences to customer needs, context, preference, or identity.
Strategies that go beyond marketing segmentation to tailor experiences to customer needs, context, preference, or identity.
Personalization & Relevance Strategy
PREMIUM
Strategies that go beyond marketing segmentation to tailor experiences to customer needs, context, preference, or identity.
Trust & Relationship Experience Strategy
Strategies built on credibility, transparency, fairness, or long-term customer relationships — where trust is treated as a core experience outcome.
Strategies built on credibility, transparency, fairness, or long-term customer relationships — where trust is treated as a core experience outcome.
Trust & Relationship Experience Strategy
PREMIUM
Strategies built on credibility, transparency, fairness, or long-term customer relationships — where trust is treated as a core experience outcome.
Voice of Customer Strategy
The strategic use of customer insights to reshape experience design, not just service performance — integrating sentiment, behavioral signals, and unmet needs into CX governance.
The strategic use of customer insights to reshape experience design, not just service performance — integrating sentiment, behavioral signals, and unmet needs into CX governance.
Voice of Customer Strategy
PREMIUM
The strategic use of customer insights to reshape experience design, not just service performance — integrating sentiment, behavioral signals, and unmet needs into CX governance.
Individual CX Excellence
Shining a light on leaders, journey owners, insight analysts, and designers shaping brand experience.
Shining a light on leaders, journey owners, insight analysts, and designers shaping brand experience.
Individual CX Excellence
PREMIUM
Shining a light on leaders, journey owners, insight analysts, and designers shaping brand experience.
Customer Experience Architect
Specialists who design customer journeys, touchpoints, and experience blueprints — translating customer needs into structured, emotionally intelligent experiences.
Specialists who design customer journeys, touchpoints, and experience blueprints — translating customer needs into structured, emotionally intelligent experiences.
Customer Experience Architect
PREMIUM
Specialists who design customer journeys, touchpoints, and experience blueprints — translating customer needs into structured, emotionally intelligent experiences.
Customer Experience Innovation Specialist
Professional exploring new CX concepts and future interaction models — piloting next-generation experiences or testing new service paradigms.
Professional exploring new CX concepts and future interaction models — piloting next-generation experiences or testing new service paradigms.
Customer Experience Innovation Specialist
PREMIUM
Professional exploring new CX concepts and future interaction models — piloting next-generation experiences or testing new service paradigms.
Customer Experience Leader
Senior leaders responsible for defining and steering the organization’s CX vision, embedding experience as a strategic discipline across functions.
Senior leaders responsible for defining and steering the organization’s CX vision, embedding experience as a strategic discipline across functions.
Customer Experience Leader
PREMIUM
Senior leaders responsible for defining and steering the organization’s CX vision, embedding experience as a strategic discipline across functions.
Customer Experience Manager
Operational CX leaders who manage experience outcomes day to day — coordinating journey performance, metrics, and improvement.
Operational CX leaders who manage experience outcomes day to day — coordinating journey performance, metrics, and improvement.
Customer Experience Manager
PREMIUM
Operational CX leaders who manage experience outcomes day to day — coordinating journey performance, metrics, and improvement.
Customer Experience Researcher
Professionals focused on experience research and data interpretation — transforming customer signals, journey data, or behavioral insight into actionable CX improvements.
Professionals focused on experience research and data interpretation — transforming customer signals, journey data, or behavioral insight into actionable CX improvements.
Customer Experience Researcher
PREMIUM
Professionals focused on experience research and data interpretation — transforming customer signals, journey data, or behavioral insight into actionable CX improvements.
Customer Experience Transformation Leader
Leaders driving major CX change initiatives — redesigning systems, culture, or operating models to elevate customer experience at scale.
Leaders driving major CX change initiatives — redesigning systems, culture, or operating models to elevate customer experience at scale.
Customer Experience Transformation Leader
PREMIUM
Leaders driving major CX change initiatives — redesigning systems, culture, or operating models to elevate customer experience at scale.
Customer Journey Manager
Professionals who own a specific journey (e.g., onboarding, renewal, support) and are accountable for improving that journey from end to end.
Professionals who own a specific journey (e.g., onboarding, renewal, support) and are accountable for improving that journey from end to end.
Customer Journey Manager
PREMIUM
Professionals who own a specific journey (e.g., onboarding, renewal, support) and are accountable for improving that journey from end to end.
Customer Loyalty Specialist
Professionals building emotional attachment and long-term loyalty by shaping how customers feel valued — beyond transactional rewards or marketing incentives.
Professionals building emotional attachment and long-term loyalty by shaping how customers feel valued — beyond transactional rewards or marketing incentives.
Customer Loyalty Specialist
PREMIUM
Professionals building emotional attachment and long-term loyalty by shaping how customers feel valued — beyond transactional rewards or marketing incentives.
Customer Success Specialist
Professionals responsible for helping customers achieve their intended outcomes and value — enabling success through proactive guidance and relationship design.
Professionals responsible for helping customers achieve their intended outcomes and value — enabling success through proactive guidance and relationship design.
Customer Success Specialist
PREMIUM
Professionals responsible for helping customers achieve their intended outcomes and value — enabling success through proactive guidance and relationship design.
Emerging Customer Experience Talent
Emerging CX professionals who demonstrate exceptional potential, skill maturity, and a customer-first mindset.
Emerging CX professionals who demonstrate exceptional potential, skill maturity, and a customer-first mindset.
Emerging Customer Experience Talent
PREMIUM
Emerging CX professionals who demonstrate exceptional potential, skill maturity, and a customer-first mindset.
Head of Journey Experience
Leaders who oversee journey mapping, experience design, and customer insight integration into service and brand touchpoints.
Leaders who oversee journey mapping, experience design, and customer insight integration into service and brand touchpoints.
Head of Journey Experience
PREMIUM
Leaders who oversee journey mapping, experience design, and customer insight integration into service and brand touchpoints.
CX Team Excellence
Honoring collaborative teams that improve journey flow, feedback systems, and experience transformation.
Honoring collaborative teams that improve journey flow, feedback systems, and experience transformation.
CX Team Excellence
PREMIUM
Honoring collaborative teams that improve journey flow, feedback systems, and experience transformation.
Customer Engagement & Community Team
Teams that build emotional connection beyond problem-solving, using engagement, community-building, advocacy, or brand belonging.
Teams that build emotional connection beyond problem-solving, using engagement, community-building, advocacy, or brand belonging.
Customer Engagement & Community Team
PREMIUM
Teams that build emotional connection beyond problem-solving, using engagement, community-building, advocacy, or brand belonging.
Customer Experience Innovation Team
Teams exploring future-state customer experience through experimentation, piloting new service concepts, testing new interaction models, or redesigning future journeys.
Teams exploring future-state customer experience through experimentation, piloting new service concepts, testing new interaction models, or redesigning future journeys.
Customer Experience Innovation Team
PREMIUM
Teams exploring future-state customer experience through experimentation, piloting new service concepts, testing new interaction models, or redesigning future journeys.
Customer Experience Strategy Team
Teams responsible for designing and governing the organization’s CX vision, strategic framework, and long-term roadmap for experience excellence.
Teams responsible for designing and governing the organization’s CX vision, strategic framework, and long-term roadmap for experience excellence.
Customer Experience Strategy Team
PREMIUM
Teams responsible for designing and governing the organization’s CX vision, strategic framework, and long-term roadmap for experience excellence.
Customer Experience Transformation Team
Teams leading major transformation that redefines how customers experience the organization.
Teams leading major transformation that redefines how customers experience the organization.
Customer Experience Transformation Team
PREMIUM
Teams leading major transformation that redefines how customers experience the organization.
Customer Feedback Team
Teams responsible for frontline and structured listening — surveys, feedback campaigns, and direct sentiment capture.
Teams responsible for frontline and structured listening — surveys, feedback campaigns, and direct sentiment capture.
Customer Feedback Team
PREMIUM
Teams responsible for frontline and structured listening — surveys, feedback campaigns, and direct sentiment capture.
Customer Loyalty & Retention Team
Teams focused on strengthening long-term customer relationships, deepening affinity, and reducing churn through experience-led loyalty initiatives.
Teams focused on strengthening long-term customer relationships, deepening affinity, and reducing churn through experience-led loyalty initiatives.
Customer Loyalty & Retention Team
PREMIUM
Teams focused on strengthening long-term customer relationships, deepening affinity, and reducing churn through experience-led loyalty initiatives.
Digital Customer Experience Team
Teams responsible for designing or managing the digital layer of customer experience, including interactions via apps, portals, messaging, or digital-first touchpoints.
Teams responsible for designing or managing the digital layer of customer experience, including interactions via apps, portals, messaging, or digital-first touchpoints.
Digital Customer Experience Team
PREMIUM
Teams responsible for designing or managing the digital layer of customer experience, including interactions via apps, portals, messaging, or digital-first touchpoints.
Experience Improvement Team
Teams dedicated to continuous improvement of the overall experience through iteration, refinement, and operational alignment across the customer lifecycle.
Teams dedicated to continuous improvement of the overall experience through iteration, refinement, and operational alignment across the customer lifecycle.
Experience Improvement Team
PREMIUM
Teams dedicated to continuous improvement of the overall experience through iteration, refinement, and operational alignment across the customer lifecycle.
Experience Journey Mapping Team
Teams that design customer journeys, map experience pain points, and craft touchpoints across the lifecycle.
Teams that design customer journeys, map experience pain points, and craft touchpoints across the lifecycle.
Experience Journey Mapping Team
PREMIUM
Teams that design customer journeys, map experience pain points, and craft touchpoints across the lifecycle.
People's Choice Customer Experience Excellence
Celebrating the brands, teams, and strategies whose customer experiences have inspired genuine loyalty and earned the heartfelt support of the public.
Celebrating the brands, teams, and strategies whose customer experiences have inspired genuine loyalty and earned the heartfelt support of the public.
People's Choice Customer Experience Excellence
PREMIUM
Celebrating the brands, teams, and strategies whose customer experiences have inspired genuine loyalty and earned the heartfelt support of the public.
People's Choice Customer Journey Strategy
The most engaging and seamless customer journey design, selected by the public for its creativity, clarity, and emotional impact.
The most engaging and seamless customer journey design, selected by the public for its creativity, clarity, and emotional impact.
People's Choice Customer Journey Strategy
PREMIUM
The most engaging and seamless customer journey design, selected by the public for its creativity, clarity, and emotional impact.
People's Choice CX Strategy
The most innovative customer experience strategy of the year — selected by the public for reshaping how customers connect with brands.
The most innovative customer experience strategy of the year — selected by the public for reshaping how customers connect with brands.
People's Choice CX Strategy
PREMIUM
The most innovative customer experience strategy of the year — selected by the public for reshaping how customers connect with brands.
People's Choice CX Team Excellence
The most inspiring CX team, voted by the public for creating memorable experiences that elevate customer relationships.
The most inspiring CX team, voted by the public for creating memorable experiences that elevate customer relationships.
People's Choice CX Team Excellence
PREMIUM
The most inspiring CX team, voted by the public for creating memorable experiences that elevate customer relationships.
People's Choice Individual CX Excellence
The most influential CX professional, as chosen by the public, recognized for redefining how experience drives loyalty and emotion.
The most influential CX professional, as chosen by the public, recognized for redefining how experience drives loyalty and emotion.
People's Choice Individual CX Excellence
PREMIUM
The most influential CX professional, as chosen by the public, recognized for redefining how experience drives loyalty and emotion.
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The symbol of expertise

Meet the awards jury

The Symbol Awards jury panel features a wide range of C-suite representatives of major companies and brands, sales managers, consultants, trainers, influencers, and thought leaders.
Liron David
Founder + CEO
Irene Bosi
Event Director
Michael Close
Head of Design & Marketing
Renee Born
Premium Event Host and Emcee | Presenter
Carolina Ribera
Director of Events and Sponsorships
Anissa Tennah
Head of Events
Kim Kopetz
President and CEO
Ben Turner
Founder and CEO
Liron David
Founder + CEO
Irene Bosi
Event Director
Michael Close
Head of Design & Marketing
Renee Born
Premium Event Host and Emcee | Presenter
Carolina Ribera
Director of Events and Sponsorships
Anissa Tennah
Head of Events
Kim Kopetz
President and CEO
Ben Turner
Founder and CEO
Liron David
Founder + CEO
Irene Bosi
Event Director
Michael Close
Head of Design & Marketing
Renee Born
Premium Event Host and Emcee | Presenter
Carolina Ribera
Director of Events and Sponsorships
Anissa Tennah
Head of Events
Kim Kopetz
President and CEO
Ben Turner
Founder and CEO
See all jury members
All-star edition

Numbers & insights from Symbol Awards 2025

We proudly present the most exciting winner statistics and trends in this years edition of Symbol Creative Awards.
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Entry kit
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Winning companies experience 38% more sales on average.

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"The Customer Excellence Awards celebrate the people and strategies behind every remarkable customer experience — the ones who turn transactions into relationships and lasting growth.

These awards honor sales, customer service, and CX professionals who lead with empathy, innovation, and purpose — those who understand that true success begins with the trust of every customer.
Built on expertise, transparency, and fairness, the Customer Excellence Awards recognize authentic achievement and inspire a higher standard of connection in business worldwide."
Ovanes Ovanessian
Co-founder, Symbol Awards
Ovanes Ovanessian

About the Customer Excellence Awards

Ovanes Ovanessian
Co-founder, Symbol Awards
Ovanes Ovanessian

Get inspired

Get inspired with the most creative and innovative concepts across the Symbol family of awards and start planning your own entry.

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HIMSS24 Global Health Conference & Exhibition

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LEGO Fun Zone. Fun in your hands

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Lufthansa Allegris Launch-Event

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Dropbox Work in Progress (WIP) 2023

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Age Proteom - Product Launch 2023

Frequently asked questions

What are the Customer Excellence Awards?

Customer Excellence Awards are part of Symbol Awards, which have been celebrating business excellence since 2009. The Customer Excellence Awards recognize outstanding achievements in sales and customer service on a global scale.

Why enter the sales and customer service awards?

Submitting your work and getting recognition has multiple benefits, including increasing brand visibility. Additionally, entering awards for sales and customer service points to a strong commitment to customer needs and helping business partners thrive.

How are entries in the customer service awards evaluated?

All entries submitted in Symbol Awards are evaluated by renowned experts in their respective industries. Entries are further reviewed based on a set of clearly set criteria and are also judged on their own merit.

Be a symbol of excellence.

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