Iu started working in advertising as a copywriter in Barcelona, the city where he was born.
Over the years, he has collaborated with iconic brands like McDonald’s, Netflix, Coca-Cola, Greenpeace, Bacardi, Volkswagen, and Heineken, collectively earning a few awards along the way, including Cannes Lions, D&AD and One Show Pencils, CLIOs, New York Festivals, Epica, Sol, Wave, and FIAP.
From Barcelona to New York, Miami, Singapore, and now Los Angeles, he has lived many lives. Today, he is a Multicultural Creative Director, happily married to a video game designer, and working with Comcast and Xfinity to develop integrated campaigns, branded content, immersive experiences, and bringing bold ideas to life for diverse audiences.
He is also a motorcycle rider and a big fan of TV shows, although my favorite quote is from a movie: “If you’re going to lead people, you have to have somewhere to go.”
