Inventor and professor with extensive experience in design, innovation, communication, and technology. Over the past 20 years, he has led the largest creative storytelling and prototyping teams in Latin America for leading global brands like Ford, Jeep, Toyota, Volkswagen, Samsung, Netflix, Warner, Discovery, Google, TikTok, Meta, Budweiser, Pepsi, Elma Chips and Pringles. His projects have been internationally recognized for promoting social transformations, with one of them selected by the Chicago Museum as a major advancement in the field of wearables. A Master's degree holder in design from USP, a TEDx speaker, a member of the Innovation and Design board at ESPM, Sector Representative for Design in the State of São Paulo, former Monks, WPP, IBM as CCO, and Otto's dad ;)