Francisco Galán, better known as Pacho, is a creative professional with amulticultural soul — born in Mexico, raised in Cali, Colombia, and withBrazilian roots. With over 21 years of experience in the advertising industry,he has led creative work for top local and regional brands across LatinAmerica.
His work has earned multiple accolades, including a Gran Effie Colombiain 2013 and recognition among the 100 most creative campaigns globally by WARC.He has also been awarded at Cannes Lions, FIAP, El Ojo de Iberoamérica, PremiosNova, Festival of Media (Latam and Global), and The Internationalist MediaAwards.
He has been invited to serve as a jury member at high-level festivalssuch as The Ad Forum PHNX 2025, El Ojo de Iberoamérica, Young Media Lions, FIP,FOMLA, and FIAP (twice), highlighting his role as Jury President in the YoungTalents category in his most recent participation at FIAP.
After years in creative agencies, he took on the leadership of contentand creativity for Colombia and Latin America at one of the region’s top mediagroups. He is currently Head of Creativity and Production at MediabrandsContent Studio for the Andean region, focusing on innovation, strategy, anddelivering memorable, result-driven creative work.
