Costa Rican, graduated from Universidad Latina de Costa Rica, Carlos began his career in advertising in 2008. Since then, he has held creative leadership roles at internationally renowned networks such as DDB, BBDO and McCANN, working for the most important clients in his country across multiple categories and winning over 100 awards at local and international creative festivals. Additionally, he has been a speaker at the most prestigious universities in his country and a judge at various creativity and effectiveness festivals both in the region and around the world.